Lily genazzini’s story and Creation
When my children grew up and left home, my husband encouraged me to revisit those old sketches and rekindle my passion for design. This is how LILY GENAZZINI was born. My husband, coming from a traditional Italian family with deeply rooted customs, introduced me to the world of European fashion, with its exclusive tastes and incomparable quality. This became my inspiration.
Entrepreneurship is fueled by passion, but it always starts with a dream. When I dreamed of LILY GENAZZINI and began sketching my first ideas, I realized I wasn't alone. I had the support of my family and close friends. We all shared a vision of beauty, warmth, and the exquisite craftsmanship of Argentine leathers, cherished worldwide. At 65, I felt like I was 25 again, filled with dreams and boundless energy.
My fascination with fashion began at a very young age. The colors, fabrics, and textures were magical to me. I started designing clothes for myself and my children, and soon relatives began asking me to create outfits for them. It was then that I realized I loved to interpret others' tastes, movements, and attitudes expressed through fashion
Designing clothes has always been my passion, a love I first explored with my family. My sketches were wild flights of imagination, filled with vibrant colors and new textures. I would spend hours perfecting the cross-stitching on coats and dresses, a labor of love that felt so natural. Now, I see it for what it truly is – art. Fashion is art, a profound expression of emotions.
LILY GENAZZINI women and GENAZZINI men were born out of this shared vision. Our designs, marked by the excellence of the leathers and the exclusivity of our creations, stand out globally.
LILY GENAZZINI is a family-built brand, where each member plays an essential role in perfecting our products, ensuring they embody elegance for both ladies and gentlemen. My husband, an expert in leather and workshops, turns my designs into reality. My sister ensures that each chosen design reaches its exclusive owner promptly, with the most innovative packaging, assisted by her husband and daughter who manage logistics and distribution.
Together, we have made LILY GENAZZINI a family business that thrives on passion for quality, textures, colors, and, most importantly, ART AND FASHION.