My passion for design…
My curiosity about fashion started from a very young age, the colors, the fabrics, and their textures were magical to me. I started designing clothes for myself and my children, then other relatives came and asked me to make clothes for them, it was there that I realized that I could interpret the taste of others, their movements, and attitudes.
Clothing design was always a passion and a taste that could be tried out with the family. Sketches were just my imagination running wild. I saw crazy colors; I could feel new textures just as I ran my fingers through the pages. I could see the cross-stitching of coats or dresses that I spent hours trying to create. It seems so natural to me at the time, but now I see it as art, art at its fineness because that is what fashion is, art, expressing emotions.
When my children were grown up and each one went their own way, my husband encouraged me to go back to those old sketches and resume my passion for design.
Everything starts with a dream…
This is how together we created LILY GENAZZINI. My husband comes from a typical Italian family, with deeply rooted customs, because of that I found that European fashion has a taste for the exclusive and incomparable quality, which is something I strive for.
Entrepreneurship is done with passion, but everything always starts in a dream, when I dreamed of LILYGENAZZINI and I began to sketch the first ideas, I realized that I was not alone, I had a lot of family help and close friends.
I realized that we all shared that vision for the beauty, warmth, and treatment that Argentine leathers have appreciated throughout the world, it was then that I felt that with my 65 years of age that I could still dream like I was 25 years old again. At this time LILY GENAZZINI women and GENAZZINI men were born together unnoticed with the excellence of the leathers and the exclusive designs that stand out in the world.
Everything starts with a dream…
This is how together we created LILY GENAZZINI. My husband comes from a typical Italian family, with deeply rooted customs, because of that I found that European fashion has a taste for the exclusive and incomparable quality, which is something I strive for.
Entrepreneurship is done with passion, but everything always starts in a dream, when I dreamed of LILYGENAZZINI and I began to sketch the first ideas, I realized that I was not alone, I had a lot of family help and close friends.
I realized that we all shared that vision for the beauty, warmth, and treatment that Argentine leathers have appreciated throughout the world, it was then that I felt that with my 65 years of age that I could still dream like I was 25 years old again. At this time LILY GENAZZINI women and GENAZZINI men were born together unnoticed with the excellence of the leathers and the exclusive designs that stand out in the world.
Passionate about everything…
LILY GENAZZINI was built from a multicultural family, where each of its members occupies their essential place so that each product was perfected for a lady or a gentleman to embody elegance.
My designs become a reality with the help of my husband who specializes in leather and workshops, then, there is my sister who takes care that each chosen design reaches that exclusive person immediately and with the most innovative packaging, she along with her husband and daughter provide logistics and distribution.
Together we made LILY GENAZZINI a great family business and a professional team that is passionate about quality, textures, colors, and most importantly ART AND FASHION.